Ingo Maurer will present five extraordinary new designs at Euroluce 2025 in Milan. The designs reflect Ingo Maurer's enigmatic play with light, material, and perception. Together with Jasna Kuchnia, an everyday object – the plate holder – is transformed into a poetic light sculpture, experimenting with transparency and opacity. Shhh! misleads the viewer's perception and creates a connection between two contrasting objects. Bruce Bringsteel stages light as a floating element, supported by a delicate wire structure, while NALUM creates fascinating light formations with wave-shaped glass structures, filling the space with organic dynamics. With Strange Little Thing, the design team questions conventional lighting design and transforms a tiny light module into a modular system with unexpected versatility.

From April 8 to 13, 2025, we will present our latest designs at Euroluce in Hall 04, Stand C02 – a fusion of movement, perception, and illusion. As a place of creative exchange, inspiration, and visionary design, Milan has been a central stage for our work for decades. Euroluce provides the ideal setting to showcase new ideas and explore light from unexpected perspectives. For years, we have been questioning conventions and working at the intersection of technology, poetry, and surprise. With unexpected approaches and fresh impulses, we once again invite you this year to rethink light in new ways. We look forward to your visit and to engaging in personal exchange!

Our new Measure Light wall luminaire creates different lighting situations - with a special technical highlight: whether direct or indirect light gives the room more depth is determined by the way the luminaire body is pushed into its original holder. Inspired by a classic measuring tape, the luminaire, made of elastic sheet metal, can be moved up or down, revealing more or less of the light strip installed at the back. The result of this unique functionality: a flexible, graphic strip of light that bathes any room in a special, individual light.